Alex has a background in international marketing, grounded by university qualifications in Business Management (BA) and Service Design and Digital Innovation.
She has led multi-market digital campaigns in programmatic advertising, collaborating with teams across Europe and North America for globally recognised companies. Alex also has experience working with start-ups and SMEs, focusing on brand management, business development, PR and communications, social media, and advertising graphic design for international magazines and newspapers.
Now, Alex leads marketing for WT New Zealand and is invested in progressing the construction industry.
▪ Strategic planning
▪ Brand management
▪ Digital marketing including social media and email marketing
▪ Campaign management
▪ Internal and external communications
▪ Graphic design
▪ UI/UX design
▪ Data analysis
▪ Event management
▪ Bachelor of Arts in Business Management with Employment Experience (BA, Hons), University of Sheffield
▪ Postgraduate Service Design and Digital Innovation, Maastricht University
▪ Leadership and Management Level 3, Institute of Leadership and Management from the City and Guilds of London Institute
▪ Brain Powered Confidence Certification, Issued by Brain Powered Coaching
▪ Advanced Microsoft Data Analysis (Passed with Distinction)