Alex has a strong background in international marketing, grounded by an Honours Degree and additional qualifications in business management, consumer psychology, service design and digital innovation.
She has led multi-market digital campaigns in programmatic advertising, collaborating with teams across Europe and North America for globally recognised companies. Alex also has experience working with start-ups and SMEs, focusing on brand management, business development, PR and communications, social media, and advertising graphic design for high-profile media publications.
Now, Alex leads marketing for WT New Zealand and is invested in progressing the construction industry.
▪ Strategic planning
▪ Brand management
▪ Digital marketing including social media and email marketing
▪ Campaign management
▪ Internal and external communications
▪ Graphic design
▪ UI/UX design
▪ Data analysis
▪ Event management